{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most deluxe brands drive exposure through social media sites advertising, star collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products haven't altered much in years; it does not have TikTok, and doesn't give celebrities free purses.|HermÃ